What is Email Marketing?




Every time we send an email to a person, we activate certain reactions according to the content and goals of our message. In general, Email Marketing is the strategy, plan and all actions involved before and after sending a commercial message, typically to a group of people, using email.


Here is a mini guide about how to create an effective email marketing campaign:

  • Establish your goals
  • Select an Email Marketing Provider
  • Determine the Purpose of Your Campaign
  • Organize Your Existing Database
  • Build your email list
  • Select the type of campaigns you want to send
  • Create your first campaign
  • Keep it simple and minimal
  • Focus on the Subject Line
  • Invest in Great Copy and Photos
  • Make call-to-action, loud and clear
  • Test it 3-4 times before you send it
  • Get People to Opt-In
  • Make it shareable
  • Let people unsubscribe easily
  • Declare how often you will send newsletters
  • Let people visit previous newsletters
  • Send it
  • Wait for at least 24 hours
  • Measure your results
  • Check what gets more clicks


With Email Marketing, you can deliver your message and therefore your brand effectively, to a larger and specific audience. That drives huge traffic to your website and produces potential more clients to visit your business location.




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